Work & Case Studies
Design, structure and content working together to create successful ecommerce — from a single painting to a finished product.
Ecommerce synthesizes language and art — a new grammar made for online communication.
The Rhetoric of Ecommerce
How a 19th-century Japanese painting became a 21st-century scarf — and how design, structure and content work together to create a successful ecommerce site.
Ecommerce synthesizes language and art — a new grammar made for online communication.
One painting answers another across a hundred years. The product has to carry that whole conversation.
The Schema
It starts with curiosity — here, Klimt's Hope II.
Fine art, narrowed to European Modernist decorative arts.
A manufacturing choice — a print-on-demand scarf. The creative case still has to be made.
The Result
No piece works alone. Tone, imagery and structure hold them together — and the story keeps evolving every time you revisit it.
Site analytics serve an important function. But they are not the full story your site tells.
When you add new material down the road, it can profoundly expand (or contract) your original ideas for the project. Online publishing's large advantage over other channels is that it is a dynamic and living document.
Be open to how your original ideas change over time.